Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Determinants of Consumer Attitudes and Purchase Intentions with Regard to Genetically Modified Foods

Consumer Attitudes and Purchase Intentions of Cruises in China

Determinants of Purchase Behaviour of Online Consumer

Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...

An Investigation of Consumer Online Trust and Purchase-Repurchase Intentions

There is little research on trust and satisfaction in the electronic commerce from a longitudinal (preand postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the valance framework and expectation-confirmation theory, several prepurchase and post-purchase factors s...

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...